Increase your registration to your race with our Cart Abandonment Tool!

Ever been browsing the internet when you notice the shoes you were just about to buy, but left in your shopping cart, are suddenly in every single advertisement you see online? That’s called retargeting, and according to Business Insider, approximately $4 trillion worth of that merchandise will be abandoned in online shopping carts in 2015. The good news is, 63% of that is potentially recoverable, and with our new Cart Abandonment Tool, we will help you increase registration to your race, and  put more of your money where it belongs: to the organization or charity your event supports.

According to Ometria, Radley London (an online retail store) recovered 7.9% of lost sales after sending cart abandonment emails. That number isn’t colossal, but we know that every registrant (read: dollar) matters, so we came up with a plan. RaceWire’s new Cart Abandonment Tool underneath the “Promotions” section of your advanced features, reaches the population of runners that were on the fence about registering for your race with a simple weekly email reminding them to sign up for your race.

cart abandonment tool

If you choose to enable this feature, RaceWire will automatically send an email to the almost-registrants at the beginning of every week with a discount code and a reminder to finish the checkout process. All you need to do is choose an amount to discount and select the number of hours and uses that the promo code is available. Then, sit back and watch the conversions start rolling in. Now that’s just about the easiest way to increase registration to your race!

Plain Text Option in Emailer

We also added a plain text option for your email broadcasts to make for even simpler and faster communication with your runners. In just a few minutes you can design an email template including different colors and fonts, links to register and custom graphics! You’ll be saving time and money with this new feature.