Sell your old race swag to make more money!

It’s always difficult to predict the number of runners on race day. Bad weather leads to big time drop offs. A sunny cool morning could bring hundreds of new same-day registrants. So it’s safe to say, most of us aren’t predicting the perfect quantity of swag to order, and when we over-order, we are left with hundreds (or more!) dollars worth of t-shirts, pint glasses and other race swag. Destined to be locked up in a storage unit or donated, what should you do with old race swag …? Sell it at your next event.

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Yep, you heard right. What do you have to lose, other than some out-of-date stuff that you didn’t get rid of the year before?

We’ve been working with the Winter Classic 5K for a few years now, and they’ve got years and years of “vintage” hats, pint glasses, t-shirts and even fleeces. Last weekend, the race director decided to sell the pieces of old swag for just $1 each. He set up a tent, labeled it “SWAG,” and watched the runners line up.

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The tent was total mayhem, and the race director walked away with a few more hundred dollars in his pocket than he would have if he just held on to things. Most people have a buck on them, and if it can get you a nice tech running hat or shirt, that one dollar will go a long way. We even saw someone give a $5, and collect five different items.

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One of the primary reasons we hold races is to make money. Whether it is to benefit a charity, a school, or your children’s college funds, your bottom line is always important. Sometimes we make mistakes, but there are ways to recover. So if you’re in a pile of old race swag up to your elbows, think of them as dollar signs, and bring them to your next race!