Why a good looking race website matters

Appearance isn’t everything, no, but it does matter. Sure, it’s what’s on the inside that counts for a person, but what about for a website? Content, of course, but we’d venture to say, having a good race website design is just as important.

When you are looking for a race, there are probably a few different things you take into consideration. The obvious things may be price, swag and location, but beyond that, what else makes an event stand out? One of the things that comes to mind for me is organization and professionalism. If a race is both of those things, you can probably expect a good experience.


Your website is the face of your race. On it, you should find all the important race basics: date, time, start address, etc., (more on that here) but additionally, you should take the opportunity to make your page aesthetically pleasing. A good looking website will give the appearance of a race that takes itself seriously, and serious races attract serious runners. In my opinion, when I’m browsing, there is nothing worse than a race site than out of date information and/or one that looks really low budget. You know what I mean? The one with the little gifs on the bottom, or hit counters? Did anyone else make websites in middle school? Oh, just me. Anyway…

The point is, you should invest a little in this. If you don’t have money, you can just invest time. You can design an entire really professional looking website on WordPress these days.  Ahem, this is a WordPress page, actually. We’re going to use one of our races as an example.

Take a look at the South Shore Half Marathon website. There are tons of pictures that are eye catching and pretty. There are FAQs, testimonials and links to race information. There are tabs for volunteers, contact pages and a link directly to their registration. This looks like a race that I’d like to register for! If only I didn’t have to work it…SSH pretty website

This brings me to my next point: your registration page. If you don’t want to actually create an entire website, you can just spruce up your online registration page, and you should.  You’ve got a lot of room to make it match the look and feel of your event website. Let’s take a look at the South Shore Half reg page. As you can see, it matches the website perfectly. There is a ton of congruency between the two, and that’s ideal.SSH pretty reg

Let’s take a look at the default registration page that you are issued with RaceWire, and I’ll highlight where you can customize: the background cover photo, the logo, the color of the bar for Event/Contact Details and for Event information.

boring website

If you just take a couple of minutes to update these items, your page won’t need a major facelift!

Hope this inspires you get designing!