RaceWire Free Email Marketing Tool!

As Madonna would probably say now, we are living in a digital world, and we are all digital girls (and boys). But really. As a race director, you want instant and inexpensive access to your runners and/or potential runners, and the best way to do that is through their inbox. These email services can cost thousands of dollars a year, but with RaceWire, you’ll now have a free email marketing tool right at your fingertips.


If you are using a paid email tool, you know that you can spend thousands of dollars a year to stay in touch with your contact list. With RaceWire’s new free email marketing tool, all of the money you save can be put toward your charitable organization, post-race party or back into your pocket.

For those of you that aren’t familiar with an email marketing system, you’ll be able to design and customize a professional and personalized email blast to send to your contacts in just a few minutes. We will supply you with some basic templates, or you can create and save your own. You can upload images, add columns and include whatever text you’d like.

Your emails will easily integrate into our system and social media, and the registrant database is live, so you never have to sync anything! Our WYSIWYG editing option (that’s “short” for what you see is what you get) makes perfecting your email a cinch. Don’t need something this fancy? Not to fear. We’ll have our old simple text option available for a while, plus our helpful Account Managers are there to get you started.

You can schedule your blasts and send a test email to yourself first to see how things look. And bonus- you can also see your open/read rate stats.
We mentioned in our February newsletter that about 50% of people are on mobile devices, so you can rest assured this that the new emailer is mobile friendly. The emailer changes how it displays content and pictures based on the device you are using. Better looking mobile optimized emails will help grow you event and make your race look bigger and better.
Why pay thousands of dollars for a service your team at RaceWire offers for free?